Management and Strategy
There is no cookie-cutter solution for social media. Which channels you use and what message you put out there matters greatly.
Posing just to post or because you know that your business has to have a social media presence is a waste of time and can leave you feeling like you are spinning your wheels.
You need a social media strategy that will help you define measurable goals, the right channels to focus on, and what metrics to pay attention to. More "Likes" does not equal more business.
Marketing is no longer about the stuff that you make, but about the stories you tell.
- Seth Godin