Client Industry: Europe Travel Planning
Wander Your Way specializes in customized Europe travel planning. Lynne’s goal is to help you create unique travel experiences. She prides herself on creating experiences for the independent, curious-minded traveler who seeks an authentic connection to the people and culture of a region.
Lynne came to me wanting a logo refresh. She’d been using her logo for several years and felt it wasn’t quite in line with the direction her business was going. She wanted a softer and lighter presence with a lighter color pallet and finer lines.
She also wanted a logo that had a “stamp” effect – we decided it was best to create two logos that were within the same brand guidelines that could be used in a variety of different ways.